Silicon Valley Bank offered its winery clients a great promo opportunity. Most did a savvy marketing job.

This is a great idea! and some good deals … especially on shipping!

Kudos for the wineries that saw the opportunity and grabbed it. These are the savvy wineries in the Savvy SVB Vintner list

1. Alexana Winery
2. Aperture
3. Arietta
4. Au Bon Climat
5. Baldacci  Family Vineyards
6. Balletto Vineyards
7. Bennett Lane
8. Betz
9. Bledsoe  Family Winery
10. CADE
11. Caliza Winery
12. Charles  Krug
13. Chateau Montelena
14. Cliff Lede
15. Correlation
16. County Line Vineyards
17. CrossBarn  by Paul Hobbs
18. Crown Point  Vineyards
19. CRU Vineyard 29
20. DeLille Cellars
21. Domaine Drouhin
22. Doubleback
23. Elk Cove
24. Failla
25. Ferrari-Carano
26. Fisher  Vineyards
27. Frank Family Vineyards
28. Fulldraw  Vineyard
29. Gramercy Cellars
30. Hahn Family
31. Hirsch Vineyards
32. Hook & Ladder
33. Immortal Estate
34. LIOCO
35. Merryvale
36. Mi Sueno
37. Novelty Hill
38. ODETTE
39. ONDA
40. Panther Creek
41. Patton Valley
42. Pfriem Beer
43. Phifer Pavitt
44. Pike Road
45. PlumpJack
46. Ponzi Vineyards
47. Quivira
48. Ramey
49. Ram’s Gate
50. Revana
51. Robert Keenan Winery
52. Roblar Winery
53. Seavey  Vineyard
54. Soter Vineyards
55. Starmont
56. Tamber Bey
57. Teeter  Totter
58. Thomas George Estates
59. Tranche
60. Trefethen
61. Tres Perlas
62. Vineyard 29
63. Vineyard 7 & 8
64. Westwood Wine
65. Williamson  Wines

Complete SVB spreadsheet

Original SVB spreadsheet

Wine Industry Insight Savvy SVB Marketer Spreadsheet

Attached is a spreadsheet that Wine Industry Insight created showing those savvy vintners  who seized the opportunity completely: Savvy SVB Vintners and their promotions.

Some wineries also ran

Only 65 of the wineries actually seized the complete opportunity. The rest of the 166 wineries either had totally blank lines or a “click the website” which isn’t really a consumer incentive.

Our spot check of those links (we didn’t check them all) found none of them listed   a special promotion.

Basic best online marketing practices require a specific landing page for that offering. A site’s main splash page is not sufficient.