Constellation sells Mega Purple & other concentrate businesses to Vie-Del Co.

From Constellation Brands FORM 8-K — Filed June 30, 2020

“Effective June 24, 2020, Vie-Del Company agreed to acquire from Constellation Brands U.S. Operations, Inc. (“CBUSO”), a wholly-owned subsidiary of Constellation Brands, Inc. (“Constellation”), CBUSO’s Mega Purple, Mega Red, MegaNatural, and Canandaigua Concentrate brands used in CBUSO’s concentrates and high-color concentrate business, and certain intellectual property, inventory, goodwill, interests in certain contracts, assets, and liabilities of CBUSO’s concentrates and high-color concentrate business (the “Concentrate Business Transaction”).

 

“The parties have also agreed to various covenants and arrangements to facilitate the Concentrate Business Transaction, in addition to the customary representations, warranties, covenants, and indemnities for a transaction of this type.

 

“The Concentrate Business Transaction also contemplates that as a condition to closing, the Federal Trade Commission shall have accepted for public comment a consent order relating to the previously disclosed transaction between Constellation and E. & J. Gallo Winery (“Gallo”) regarding the sale to Gallo of a portion of Constellation’s wine and spirits business principally consisting of various brands having a retail price of $11.00 and below, together with related inventory, intellectual property, interests in certain contracts, and interests in certain personal and real property, vineyards and facilities located in California, New York and Washington.

 

“The Concentrate Business Transaction is also subject to other customary and routine closing conditions.”

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