FIVS Virtual Round Table Showcases FIVS Guiding Principles for Advertising and Marketing

NEWS RELEASE

 

Paris, France: Thursday, 09 December 2021 — A leading voice for the global alcohol beverage industry, FIVS launched its updated Guiding Principles for Advertising and Marketing for Alcohol Beverages during the first session of its 2021 virtual round table series, demonstrating the sector’s ongoing commitment to discourage the harmful consumption of alcohol beverages.

 

The document, which is publicly available, outlines the major principles for the advertising and marketing of alcohol beverages, including the representation of moderate and responsible consumption, no depiction of minors, and abstaining from linking consumption with therapeutic benefits or personal success.

 

FIVS’s guidelines apply to cinema, the internet, social media, outdoor media, print, radio, television, telecommunications, and other direct-to-consumer media, including new and emerging technologies, without limitation. These commitments apply to direct communications as well as to indirect representations paid for by companies, including influencers and brand ambassadors.

 

“I am delighted that FIVS has released its updated Guiding Principles for Advertising and Marketing for Alcohol Beverages,” said Greg Hodson, FIVS President. “The wine sector is proud of the considerable progress we have made in discouraging the harmful or illegal use of alcohol.”

 

“First produced in 2011 and then revised in 2015, the document has now been reorganised in a more user-friendly fashion to better address the post-pandemic opportunities and challenges of the marketplace,” added Simon Stannard of the Wine and Spirit Trade Association and co-chair of FIVS’s Social Sustainability Working Group. “The FIVS update is well timed, given the importance of digital marketing initiatives driven by COVID-19.”

 

FIVS’s Guiding Principles for Advertising and Marketing for Alcohol Beverages can be found on FIVS’s website along with a graphic one-pager highlighting and summarising the core principles.

 

The featured speaker of FIVS’s first virtual 2021 round table session was Laurent Scheer of Pernod Ricard, who described the role of international organisations in promoting social sustainability aims and their impact on the beer, spirits, and wine sectors. Patricia Callan of Drinks Ireland at Ibec and Kurt Moore of the South African Liquor Brand owners Association took part in a panel discussion on these issues, moderated by Simon Stannard.

 

The virtual event, which was open to both FIVS members and non-members, was well attended, drawing over 60 attendees from 16 countries.