US Sales Up 5.9%, Imports Flat, $20+ Wines Still Lead Way

Wines selling for more than $20 per 750ml bottle posted a 13.9 percent gain for the four-week period ending May29, helping to drive overall domestic wine sales up 5.9 percent according to scanner data from The Nielsen Company. Import sales were flat, losing a small fraction of a percentage point.

The original analysis, interpretation and custom calculations performed by Wine Industry Insight and based on data from The Nielsen Company and the complete WII article are available to VIP Premium Subscribers. Wine Industry Insight does not sell or market data from the Nielsen Company.

TRADING SHOWS RESILENCE

Wine costing an average of $24.93 per bottle gained 13.9 percent. That average price is down from May’s $25.10 but still above from April’s average price of $24.83 per 750ml bottle.

Higher priced segments — $12-$14.99 and $15-$19.99 — also posted significant gains as well.

PRICE SEGMENT GAINS OUTNUMBER LOSSES

Five of the seven price segments posted dollar gains, all in lower price segments.

Price gainers (by average bottle price) were:

• $24.93, up 13.9%
• $12.47, up 7.9%
• $16.20, up 7.9%
• $9.98, up 7.8%
• $4.65, up 4.9%

Losing dollar volume were:

• $2.22, down 0.2%
• $6.85, down 2.2%

FULL SPREADSHEET AVAILABLE

The Nielsen Company spreadsheet that includes the data on which this article is based is available here for VIP Premium subscribers. Even this full spreadsheet represents just a very small fraction of that available to Nielsen clients.

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