Onyx Asset Advisors Selected to Market Assets of Haus Beverage

 

NEWS RELEASE/OFFERING INFORMATION

 

September 14, 2022

 

Onyx Asset Advisors, LLC (“ONYX”) has been selected as exclusive sales agent to market Haus Beverage Inc. (“Haus”) assets as an operating concern.

 

On On August 3, 2022,  Haus voluntarily entered into a General Assignment for the Benefit of Creditors under California law (“ABC”) after determining that it was unable to financially and operationally meet the exceptionally strong national demand received following significant positive press in the industry space and consumer publications.

Transaction Overview

The offering includes Haus’s intellectual property (formulations, trademarks, consumer website and brands), operating facilities, machinery & equipment, and inventory located at the company’s Healdsburg, CA facilities. ONYX is currently seeking interested parties who would like to entertain a stalking horse role and envisions the stalking horse to be chosen by September end, after which continued overbidder solicitation and due diligence will occur until an auction is held on November 11, 2022.

 

Once a stalking horse has been identified, qualifications to be an overbidder and bid procedures will be confirmed and communicated to qualified, interested parties.

Process Timeline (all dates are tentative until approved by the Assignee)

1. Due Diligence period –September 1, 2022, to November 4, 2022
2. Stalking Horse Selection –TBD
3. Overbidder Qualified Bid Due – 5:00 p.m. (PT), November 4, 2022
4. Auction – November 11, 2022
5. Bid acceptance – November 15, 2022

 

Timing and details of the auction will be added to the Data Room once confirmed.

Company Overview

Haus is a modern apéritif made with all natural ingredients and crafted by a third-generation winemaking family committed to product quality and transparency. To make Haus, they extract the flavors of whole fruits, herbs, and botanicals (sourced from farmers and purveyors across the globe), in a blend of Chardonnay wine, grape brandy, and a small amount of raw cane sugar and made in a proprietary, custom extraction system that allows for a start to finish production time of about 36 hours.

 

All the Haus brand releases pass through a cellulose fining filtration system and are bottled at the company facility in Healdsburg, California. Haus is proud to power its production process with 100% clean, renewable energy, and compost the ingredients used in its infusions to keep its production process as sustainable as possible.

 

Launched in 2019, Haus quickly received $4.5 million of funding and powered through the pandemic with a digitally savvy direct-to-consumer (“DTC”) campaign, a rarity given the complications of shipping alcohol across state lines. Apéritifs can be sold DTC in most US states if they are under 24% alcohol and made predominately of grapes. A forerunner in the low- and no-alcohol movement, a category predicted to grow 31% by 2024, Haus’s bottles have an 18% ABV that sits cozily above wine and well below spirits.

Haus Branding

Haus’s unique marketing approach —such as calling itself an apéritif instead of a vermouth—has influenced others in the space. The brand was launched on-line through social media and has maintained a presence cultivating a direct relationship with its customers (the majority of whom are millennials), who primarily purchase Haus products on-line directly from the company’s website.

 

With continued DTC growth, Haus was in the process of unlocking distribution and expanding the channel as quickly as inventory allowed prior to the ABC.

Due Diligence / On-site Tours

1337 Grove Street – Suite C – Healdsburg, CA – Bottling Facility
1337 Grove Street – Suite D – Healdsburg, CA – Production Facility
1434 Grove Street – Healdsburg, CA – Warehouse / Fulfillment Facility

 

Available Dates*: Dates TBD
*ONYX requires at least 48 hours’ notice in scheduling facility inspections. Facility and inspection details will be provided upon confirmation.

Contact:

For more information or to schedule an inspection please contact:

 

K. Kevin Otus, Managing Partner, Onyx Asset Advisors, LLC
kotus@thinkONYX.com | www.thinkONYX.com