Lake County Winery Association Awarded Key Grant

NEWS RELEASE

 

[Lake County, CA – October, 2022] The Lake County Winery Association is thrilled to secure
a $440,476 grant from the California Department of Food and Agriculture (CDFA) to support its
“When You Think Wine, Think Lake County” initiative. This exciting new focus aims to firm up
the understanding of the bounty of Lake County in the minds of younger consumers, and to
cultivate their lifelong dedication and support.

 

Historically, Lake County has been an important wine grape growing region and has helped
supplement the grapes needed for Napa County wine production. In recent decades, Lake County
wineries have flourished independent of Napa County and produce a range of wines that speak to
the county’s distinct volcanic terroir. Further, Lake County wineries are family owned and
operated, which provides a much more personalized experience for visitors and for consumers.
As younger generations seek out smaller production and boutique wineries, authentic
experiences, and the ability to support family farms, the Lake County Winery Association aims
to promote its 24 wineries as the perfect destination for wine tasting weekends and more.
“This is a great opportunity to expose more people, especially the younger generation, to the
strong growing reputation of quality wines from Lake County,” said Association Chair Kendall
Fults of Fults Family Vineyards. “We’re delighted to share our dedication to our wines, our
region, and our livelihoods with younger visitors.” With 9 sub AVAs, Lake County wineries
showcase its distinctive soil and high elevation in the high quality, passion-driven wines.

 

The grant from the California Department of Food and Agriculture (CDFA) is part of the 2022
Specialty Crop Block Grant Program (SCBGP). This funding will help support digital, social
media, and video marketing campaigns, as well as an updated website, to help build awareness
of, appreciation for, and dedication to Lake County’s offerings to Millennials and Gen Zers in
San Francisco and Sacramento, with the goal of creating lifelong lovers of Lake County. Located
just over 2 hours from both, Lake County offers city residents quiet respite with sweeping vistas,
towering Mount Konocti, and expansive Clear Lake alongside vast agricultural acreage.

 

About the Lake County Winery Association
The Lake County Winery Association promotes the Lake County wine region as a producer of
premium, high-elevation wines and a relaxing travel destination. To learn more about Lake
County wines visit www.lakecountywineries.org

 

Acknowledgement of Support
Funding for this “When You Think Wine, Think Lake County” initiative was made possible by
the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant
AM22SCBPCA1133. Its contents are solely the responsibility of the authors and do not
necessarily represent the official views of the USDA.