Varietal Winners & Losers: 1.5L Pinot On Top, All Syrah On Bottom

Pinot Noir in 1.5-liter bottles topped the list of varietal sales winners with a 20.4 percent dollar sales increase for the four-week period ending Feb. 22. according to data from Information Resources Inc. (IRI) with additional analysis from Wine Industry Insight.

Even more impressively, Sauv Blanc showed a 25.1 percent increase for the 52-week period.

Red blends/meritage posted an overall four-week period gain of 14.4 percent. The performance was mixed with 750-ml bottles gaining 19.6 percent while the 1.5-liter bottles lost 1.5 percent.

SYRAH BIGGEST LOSER IN ALL SIZES

Syrah/Shiraz of all container sizes brought up the bottom of the sales performance list with 1.5-liter bottles dropping 7 percent for the four-week period ending Feb. 22. 750-ml Syrahs dropped 4.8 percent and overall sizes, down 4.1 percent

MIXED PERFORMANCE FOR POPULAR VARIETALS

Cabernet Sauvignon, Chardonnay, Zinfandel, Merlot and other popular varietals posted  performances that were scattered about the charts.

FULL CHART, ORIGINAL SPREADSHEET AVAILABLE TO SUBSCRIBERS

[PLEASE NOTE: Subscribers to WII’s VIP Premium Content can view the complete chart and  download the original Excel spreadsheet from the Data Cellar for their own analysis.

Subscribe and get this and everything else on the site, including the Data Cellar for just $9.99 per month or $115.88 per year. Click here for more details.]