Crappy Writing = No Coverage

The press release, below, missed today’s News Fetch because there was nothing in the headline … or even the first paragraph that indicated a wine connection. In addition to failing the “who the hell cares?” test, the first paragraph is so obtusely stuffed with way, way, way too many irrelevant details that it sends the reader straight into the arms of Morpheus.

Finally, even after slogging through the swamp of semantic offal, it’s never clear what the product does, why it does it or why anyone should care.

Perhaps it’s a good product. But thanks to trash news releases like this, few people will ever know.

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NEWS RELEASE – COMPLETE AND UNEDITED

TAG Company Signs Distribution Agreement for Germany

TAG Company has appointed Draht+Schutz Unternehmensgruppe as its exclusive distributor of EASiCap for Germany

HARMONDSWORTH, England–(BUSINESS WIRE)–TAG Company, a leading provider of Electronic Article Surveillance (EAS) solutions to the UK retail market, today announces an agreement to appoint Draht+Schutz as its exclusive distributor of EASiCap for the German, Austrian and Swiss retail markets. Draht+Schutz Unternehmensgruppe is a major supplier of Security Equipment, including EAS, CCTV, Intruder Alarms, and Access Control, with clients such as BP, Rossman, Tegut and Netto.

EASiCap is well adopted in the UK, providing combined EAS and benefit denial protection for Wines, Spirits and Champagne, and is used by many leading retailers in the grocery sector. Its simple method of application and detaching maximizes in store efficiencies, whilst its clear plastic cap and grey collar makes it a non obtrusive solution that does not dominate the aesthetics of the Beers Wins and Spirits aisle.

TAG’s Director of Business Development states ‘The European retail market is huge and, with EASiCap, it’s felt that we have a product that easily translates across the countries. With the UK market well established for this type of product, it’s seen now is the time to expand and, with Draht+Schutz, we’ve found a partner with strong relationships directly into retail which is crucial’.

Ralf Becker, CEO of Draht+Schutz Unternehmensgruppe ‘We’re looking forward to work with Tag Company. EASiCap is an important part of our EAS product range and certainly will become a success in our markets.’

TAG’s existing customers in Germany, Switzerland and Austria will continue to have access to EASiCap via Draht+Schutz.

About TAG Company

TAG Company is a full Electronic Article Surveillance (EAS) Service Provider which offers users with an unbiased and consultative approach to Loss Prevention and tagging solutions. TAG’s understanding and experience in working across multiple retail environments results in the design and provision of tailored solutions for retail and other organisations who have recognised the need to address shrinkage to drive profitability.

Managed and driven by a team of leading industry professionals with years of EAS and retail experience, TAG focuses all of its’ resource and development into retail tagging to ensure the best solution and service level is delivered first time, every time.

For more information, visit www.tagcompany.com

About Draht+Schutz Unternehmensgruppe

The Draht+Schutz Unternehmensgruppe (group of companies) is one of the leading providers of holistic safety and building management solutions in Germany. We have put our emphasis on the safeguarding of companies from the areas of industry and commerce.

With 17 locations and round about 100 employees in Germany we are able to offer fast response times for installations, service, alarm processing and intervention. Through our central structure and the exclusive deployment of in-house personnel we guarantee the continuous high quality standards of our work.

Further informations:

Draht+Schutz Unternehmensgruppe
An der Koppel 3d
D-29227 Celle
Tel.: +49(0)5141-88900
Fax: +49(0)5141-8890-235
E-Mail: info@draht-schutz.de
Web: www.draht-schutz.de

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6575746〈=en