E&J Gallo to launch male wine brand

The U.K.’s Morning Advertiser reports that E&J Gallo is to launch a new male-oriented wine brand into the UK market.

The Redwood Creek brand is to be rolled out across both the on and off-trade markets after some success in the US, where it is a 2m case brand.

It is targeted at 35 to 65-year-old men and will fill a gap in the market for a red wine oriented brand, said Iain Newell marketing director for Europe.

“Following extensive consumer research we have developed a second premium wine offering from California, as we believe there is a gap in this area of the market,” he said.

The initial range will consist of two reds, a Merlot and a Cabernet Sauvignon and one white wine, a Chardonnay.

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