Wine Brand Winners and Losers For March

Data from Information Resources Inc. (IRI) shows that the four-week period ending March 22 brutalized a host of well-known names, leaving such formerly hot brands as Robert Mondavi, Turning Leaf, Smoking Loon, Gallo Family Vineyards and Pepperwood Grove with dollar sales declines of 20 to 40 percent.

On the positive side, Wine Industry Insight’s custom analysis of the  IRI reveals that a number of mostly smaller, value-priced brands such as Bay Bridge Vineyards, Delicato Box, Oak Creek made huge inroads, gaining from 100 to 218 percent.

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ALSO IN THIS ARTICLE:

• Nearly half of top 100 brands lost sales
• Big gain for the Winners
• Mixed Results for the Top Ten Largest Brands

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