Nielsen: Wine Sales Gain At the Expense of Discounting, Aussies Buried By Their Own Dollar

High-end wines continued their dominance of off-premise sales gains, according to scanner data from The Nielsen Company for the 52-week period ending April 2, 2011. Most gains, however, came at the expense of price discounts. Overall wine sales were up 3.2% with U.S. wines gaining 4.8 % and imports down 0.4 %.

Spreadsheets and Nielsen data offered to VIP subscribers by Wine Industry Insight represent overall industry statistics that have been extensively re-shaped and analyzed by this publication. Significantly, these data represent a minuscule percentage of that which Nielsen offers to its winery customers who seek far more specific and proprietary data to assist their individual sales and marketing efforts.

Wine Executive News subscribers please click here to read the complete, original, in-depth article with the expanded data spreadsheet.

Also In This Article:

The full text of the following sections is available to Wine Executive News).

• ALL BUT ONE PRICE SEGMENT DISCOUNTED, 5 OF 7 GAINED DOLLAR VOLUME
• PINOT NOIR, SAUVIGNON BLANC LEAD VARIETAL GAINS
• NEW ZEALAND, ARGENTINA, EAST EUROPEAN IMPORTS BURY THE AUSSIES

MORE 2011 NIELSEN SCAN DATA AVAILABLE FROM WII

• Discounting Boosts January Wine Sales Modestly
• February to come soon. Data was available at the time WII’s editor injured his arm

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