Worst News Release Of The Year (so far): ShopDragon & World of Wine Festival

Entire release below. Any clue as to WHEN THE BLOODY FESTIVAL TAKES PLACE?

Yes, yes I am shouting.

Every morning, every day, I get a flood of badly written news releases but this one takes the cake.

Few PR people these days have ever been  journalists. Some do an excellent job despite that, but way too many have no clue about the editorial process, how to write clearly and completely or even how to approach a basic level of literacy.

======= Entire Release ================

FOR IMMEDIATE RELEASE
DATE: May 5, 2011
CONTACT: Josh Bradley
PHONE: 541.210.9337
EMAIL: info@shopdragon.com

ShopDragon Selected As Technology Partner For World of Wine Festival

Ashland, Oregon ShopDragon (shopdragon.com), an e-commerce software platform designed for main street businesses,announced today they will be acting as technology partner and sponsor of the 2011 World of Wine Festival (worldofwinefestival.com) in Jacksonville, Oregon.

ShopDragon’s powerful e-commerce platform will drive the entire World of Wine experience, starting with the launch of the new web site today and powering the pop-up retail wine store and all registrations for the festival’s events. Additionally, ShopDragon will be working with the festival’s organizers to support the expansion of the event by utilizing technology and social media in entertaining and powerful ways, leading up to and during the multi-day event.

ShopDragon’s sponsorship of World of Wine will promote buyRogue.com, a regional eCommerce site selling the products of all of the ShopDragon merchants in Southern Oregon, set to launch this spring. buyRogue.com will serve as a convenient way for consumers to buy products, register for events, donate to organizations, and more while providing social news content about what is happening in Southern Oregon, through its media partner, 541Live.com.

“The World of Wine event is a perfect venue for us to showcase the power of our small business and community oriented eCommerce platform and will serve as an exciting way to expose people to the power of regional eCommerce and the impact of that on local economies.” said ShopDragon’s President, Josh Bradley.

About ShopDragon, LLC ShopDragon’s web-based software gives merchants a powerful eCommerce web site with inventory management, low startup costs and no monthly fees. Businesses on ShopDragon’s network increase their sales and marketing impact without additional costs by having their products available to be sold by ShopDragon and any other merchant on the network.

About World of WIne The Southern Oregon World of Wine Festival has been the Rogue Valley’s premier wine festival for the past eight years. The event showcases some 40-plus wineries annually, with more than 750 attendees, selling out the Grand Tasting annually. The wine competition portion of the festival brings in notable judges from outside the area, increasing attention on this burgeoning wine region. The festival seeks to promote not just the Southern Oregon wine industry, but all of Southern Oregon by creating an exciting and unique event that ties together local businesses and the community, while benefiting charities.

For more information, please contact Josh Bradley at 541.210.9337
Press Release
ShopDragon, LLC 258 A St. #131 Ashland, OR 97520 M 541.210.9337 E info@shopdragon.com