NEWSFETCH – July 5, 2011

TOP NEWS

• Bankruptcy Auction Of Renwood Winery Set For July 18
• Livermore’s White Crane Winery facing foreclosure
• Gary Vaynerchuk: The New “Parker?”
• Chinese buyer eyes Penfolds, Rosemount group
• Glut Forcing Kiwi Vintners To Sell
• Europe’s biodynamic wine-makers swim against the tide
• Debra Whiting leaves a legacy for the Finger Lakes
• Defending Mike Thompson
• NYTimes attacks Mike Thompson
• ‘Voodoo Vintners,’ review: Digging into biodynamics and great wine
• The Regulatory Case For Vin Jaune
• Organic Wine: Perception vs. Reality
• Coastal California developers now must consider sea-level rise

PUBLIC COMPANIES & INVESTING

• Foster’s suitors confront a dollar too high
• Treasury Wine appeal wanes
• Diageo to switch focus to emerging markets
• China’s Bright Food denies Treasury Wine buy talks

HEALTH

• 14 “Facts” About Drinking: Are You Misinformed?

AROUND THE STATES

• NJ: Fate of wineries uncertain after bills died quietly
• PA: Liquor Control Board Reports Record Sales
• WI: State’s wineries have room for growth, not grapes

EUROPE

• Château Lanessan, and its new branding strategy
• LVMH and Cheval Blanc: The new world of luxury wines’ brand extension

THE UK

• British Sparkling may be called ‘Britagne’
• New sparkling names split English wine industry

DOWN UNDER

• OZ: McLaren Vale protection bill due in Parliament
• NZ: Winery seeks vegan status
• NZ: Winery sales point to grapes glut

ASIA & PACIFIC RIM

• Far East: Taming the Dragon
• Wine’s new new world emerges: China

ONLINE, TECH & SOCIAL MEDIA

• A winery study in improved online consumer engagement
• How To Measure the ROI of a Content Marketing Strategy

NOT JUST FOR THE TRADE

• Last Gaul for alcohol, a taste of wine’s past
• Merlot wine for your Schezwan fried rice?
• God Help Me, I’m A Wine Lover Living In PA!
• Fast food chains in US begin serving alcohol
• Nobel-Prize-Winner Feynman on Wine
• Urban wineries: wine without the vine

EPIC FAIL!

• Parducci Wine Cellars to Receive BRIT’s 2011 International Award of Excellence …
• Wine Country, Sonoma Realtor Kirsten Lindquist Launches her New Interactive …
  

The headlines, above, are all the words that show in search engine listings. The “…” indicates that the full headline was too long and thus, was truncated.

By failing to write a short headline that puts the most important news first, these tell the reader there is nothing worth clicking on.

Who is “BRIT” and why should a reader care about their award? And what “interactive” thingy is worth the time to look at. The objects of these headlines engage in the self-centeredness of putting themselves first rather than asking the really important question:

“What is most important to the people I am trying to reach?”