Domestic Wine Growth Slows, $20+ Category Tanks, Imports Show Signs of Life

Domestic wine sale gains were 19.4% lower for the four weeks ending July 23 than they were for the previous four weeks, gaining 6.2% over the same period last year. This gain is down from 7.4% for the four weeks ending June 25, according to data from The Nielsen Company. Imports inched up 0.2%, from their 0.1% decline for the June period. Significantly, New Zealand and Argentine wines racked up higher gains in this current period as did the French.

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$20+ PRICE SEGMENT GROWTH TANKS BY 50%

The $20+ price segment — which has been riding high for more than a year now — saw its growth plummet by 50%. While it posted a still-healthy 9.3% growth, that’s just half of the 18% growth it posted for the June four-week period. Significantly, the only wine segment that grew faster this period than last was the $3 -$5.99 segment and it accomplished greater growth while increasing its price. Details below.

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Also In This Article:

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• AFFORDABLE WINES STRONGEST GAINERS

• NEW ZEALAND, ARGENTINA STILL ASCENDING, FRANCE REBOUNDS

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