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May Wine Brand Winner And Loser Data Show Mixed Results

June 9, 2009 | Filed under Featured Articles | Posted by

The overall environment for the top 100 largest-selling brands declined in May with 37 reporting sales declines versus 25 losing in April and 47 in March.

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VIP Subscribers: Click to download the Excel file for all of the 100 largest brands.

SOLID GAINS FOR THE TOP 10 WINNERS

Data from Information Resources Inc. (IRI) for the four-week period ending May 17, show solid overall sale gains: up to 217 percent,  for the top ten winners and slightly increased losses: -41.8 percent, for the bottom 10 losing brands.

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FAMILIAR BRANDS AMONG BOTH WINNERS AND LOSERS

Bolla  and Pepperwood Grove remained in the bottom five, joined this month by Gallo’s Turning Leaf. The bottom five brands experienced dollar sales declines of 24.2 to 41.8 percent.

On the positive side, Wine Industry Insight’s custom analysis of the IRI data shows Bay Bridge back in the number one position followed by Oak Creek, Delicato Box, Rex Goliath and Folie a Deux.

(For comparison, please see:

IRI sales cover approximately 63 percent of all wine sold in the U.S. The sales are primarily from food, drug and convenience stores as well as many “big box” retailers.

TOP LARGEST BRANDS FINISH WITH MIXED RESULTS

By contrast with April when all of the largest ten brands finished with gains, Gallo Family Vineyards and two other well-known brands dropped into negative territory for the four-week period ending May 17, 2009.

top10brands-performance-may2009-notvip

OTHER SPREADSHEETS AVAILABLE FOR VIPS IN DATA CELLAR

ITI-WII-TopAndBottomTen-BrandWinnersAndLosers-May2009.xls
ITI-WII-Largest10BrandPerformance-May2009.xls

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