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NEWSFETCH – December 14, 2011

TOP NEWS

DIRECT SHIPPING & PRIVATIZATION

PUBLIC COMPANIES & INVESTING

HEALTH

MEDIA MATTERS

MATTERS OF (BAD) TASTE

AG, GROWER & CELLAR NEWS

CALIFORNIA BRIEFS

U.S. REGIONAL WINE NEWS

EUROPE & THE UK

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LATIN AMERICA

ONLINE, TECH & SOCIAL MEDIA

NOT JUST FOR THE TRADE

AN AMAZINGLY OVER-WROUGHT, SELF-CONGRATULATORY HEADLINE

“Acker Merrall Amazes Wine World with Gifts of Unprecedented Rarity and Value”

Really?

The only amazing thing is how embarrassingly bad this headline really is. Will someone tell these people that arrogance is not becoming?

On the other hand, UK Publication, Harpers took the time to to dig beneath the verbal dreck and self-congratulatory frosting to write the following headline that’s actually professional and informative:

Acker Merrall & Condit launches “Twelve Days of Christmas” wine auction

Which headline are you most likely to read?

Acker Merrall continues to churn out nauseatingly unprofessional news releases like this. One hopes that they will find a professional one day who actually has a sense of news.