FREE! Subscribe to News Fetch, THE daily wine industry briefing - Click Here


Sponsored by:
Banner_Xpur_160x600---Wine-Industry-Insight[63]
InnoVint_WII_ad_portrait

NEWSFETCH – January 5, 2012

TOP NEWS

DIRECT SHIPPING & PRIVATIZATION

PUBLIC COMPANIES & INVESTING

HEALTH

MEDIA MATTERS

MATTERS OF TASTE

WATER & SUSTAINABILITY

CALIFORNIA BRIEFS

U.S. REGIONAL WINE NEWS

EUROPE & THE UK

DOWN UNDER

ONLINE, TECH & SOCIAL MEDIA

NOT JUST FOR THE TRADE

MEH!

Get to the point: By failing to write a short headline that puts the most important news first, these wandering headlines tell the reader there is nothing worth clicking on.

At some point a harried editor says, “I don’t have time to wade through this crap to see of there’s possibly any news here, especially when there is a ton of other better-written stuff that actually puts the news up front where it belongs.”