Some Pre-Release Crush Report Buzz

TURRENTINE BROKERAGE

“The Crush Report is likely to show that the 2011 California wine grape crop decreased from 2010 for most of the key varieties. The growing season was especially challenging in 2011, with relatively cool weather, incidents of frost damage and problematic rains as harvest approached. This lighter crop comes at a time when industry inventories are near record lows, and has put upward pressure on bulk wine and grape pricing.”

CIATTI COMPANY

“The California Bulk Wine and Grape Market has tightened extremely quickly over the last 6-12 months. Driven by the fact that 2011 is believed to be the second below average crop in succession, and healthy sales of wines with consumer friendly pricing and taste. What does this all mean for an Wine Industry moving forward: How far will prices rise? Will consumers be willing to pay more for wine in a still challenging economy? Where do we need new planting? Will wineries look to other countries to meet their supply needs?”