AMATEUR, ARROGANT, WANDERING NEWS RELEASE OF THE DAY

(This is an excerpt from today’s News Fetch … excerpted here for my colleague Chris Rauber at the SF Business Times who has been suffering from a big flack attack. See Twitter thread below)

AMATEUR, ARROGANT, WANDERING NEWS RELEASE OF THE DAY

There might actually be news here, but this transcendentally offal news release won’t tell you what it might be. Lack of organization, absence of clarity, nauseous, self-congratulatory, “look how great I am” tone makes this wordy train wreck fail the “who gives a *bleep*?” test. Can this new venture afford a professional writer?

• Disruptive Wine Business Model Targeted by International Venture Capitalist

  TWITTER  CONVERSATION THAT PROMPTED THIS POST

Chris Rauber ‏ @crauber

PR world is driving me crazy again. Pitching stories to business pub and then saying they can’t divulge #s because the company is “private.”

Or giving me the wrong number of employees and then calling my M.E. to complain because the # is wrong.