Boxes and $20+ Wines Lead June/July Sales, Champagne Flops

Domestic table wine sales continued to climb in the four-week period ending July 12, 2009. VIP Subscribers click here to read complete, un-redacted article.

During the same period, imports edged into negative territory.  According to Wine Industry Insight’s analysis of data from Information Resources Inc, U.S. wines posted a 5.1 percent gain for the over the same period last year while combined domestic and imported sales rose 3.8 percent. Domestic gains were led by boxes and wines selling for more than $20 per bottle while imports slumped 0.8 percent.

BIGGEST GAINERS INCLUDE DOMESTIC AND IMPORT SEGMENTS

(REDACTED)

ALL DOMESTIC SEGMENTS GAIN, LED BY BOX AND $20+

(REDACTED)

IMPORTS DOWN OVERALL, BUT  TWO IMPORTANT SEGMENTS GAINED  SIGNIFICANTLY

(REDACTED)

IMPORT MARKET SHARE DOWN, AVERAGE BOTTLE PRICE UP

Import dollar volume market share declined slightly, representing 22.2 percent of the market, down from May and June’s 22.5 percent and April’s 22.7 percent.

Import price per bottle rose to (REDACTED)

DOMESTIC CHAMPAGNE GAINS, IMPORTS LOSE

The total Champagne and sparkling wine market gained 3.6 percent overall with U.S. sparkling up 7.7 percent and imports down 3.4 percent. (REDACTED)

DETAILED MONTHLY DATA FOR JAN-JUNE

For detailed monthly comparison data, please see previous VIP Premium Subscriber Coverage:

• JAN: Wine Sales Skyrocket! Is it Obama & Optimism?
• FEB: Wine Sales Continue Upward Trajectory For Second Straight Month
• MAR: Wine Sales Dive, Champagne Goes Splat, Reversing Two Months of Healthy Gains
• APRIL; Domestic Wine Sales Up 9.5%, All Price-Points Gain
• MAY: Domestic Wine Sales Up, Imports Continue Modest Declines
• JUNE: Wine Sales Eke Out Gains At All Price Points

---

Not a subscriber?
Subscribe now, and get the rest of this original article along with the spreadsheet and everything else on the site every day, including the Data Cellar for just $9.99 per month or $115.88 per year. Click here for more details.