WineDirect & Amazon Team Up For Wine Marketplace Compliance

See also: IBG Buys WTN Services Division of 1-800-flowers.com, Creates WineDirect

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An enhanced compliance and shipping system through WineDirect is in the works for vintners participating in Amazon’s Wine Marketplace program revealed last week.

WineDirect was formed in September of 2011 when Inertia Beverage Group purchased the WTN Services division of 1-800-flowers.com, which provides marketing and fulfillment services to wineries.

“We believe Amazon’s re-entry into the wine space provides a unique opportunity and new channel for our customers to sell more wine online,” WineDirect President & CEO Joe Waechter told Wine Industry Insight this morning.

“We are working closely with Amazon to connect then to our winery partners enabling them to take full advantage of this opportunity,” said Waechter. “We will also assist Amazon to help them expand the offering and reach.”

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Also In This Article:

The full text of the following sections is available to subscribers of Wine Executive News.

• EXPANDED COMPLIANCE AND SHIPPING
• FIRST MARKETPLACE MEETINGS COORDINATED BY ELITE VINTNER GROUPS
• OTHER COMPANIES TO PARTICIPATE IN SYSTEM?
• AMAZON CONTACT AVAILABLE

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