NEWS FETCH – JANUARY 28, 2013
TOP NEWS
CALIFORNIA BRIEFS
HEALTH
SOCIAL MEDIA & TECH
MATTERS OF TASTE
PUBLIC COMPANIES
INVESTING & AUCTIONS
OH CANADA!
MEDIA MATTERS
U.S. REGIONAL WINE NEWS
MANAGEMENT & EMPLOYMENT
AG, GROWER & CELLAR NEWS
EUROPE & THE UK
DOWN UNDER
LATIN AMERICA
SOUTH AFRICA
NOT JUST FOR THE TRADE
OLIVE OIL
TRITE, MEANINGLESS HEADLINE
OKAY HEADLINE, BUT BETTER WITHOUT THE USUAL EGO TRIP
- WineAmerica Partners with TIPS to Bring Responsible Alcohol Training to Wineries – The compulsion to list all of the parties involved first, buries the real news. Benefits and other “why should I care?” elements should always come first. The name of your organization or company may be the most important thing to you, but … SURPRISE! … it won’t be to most readers. Even better: “Wineries Offered Responsible Alcohol Training From WineAmerica.” This puts the benefits and beneficiaries first.