Inertia Beverage Group and Compliance Leader Compli Announce Strategic Alliance

NAPA, Calif.–(BUSINESS WIRE)–Inertia Beverage Group announced today a strategic alliance with Compli, a leader in wine industry compliance services. The new relationship will allow Inertia to implement its vision of offering a full set of integrated compliance tools that address the needs of wine producers, retailers and wholesalers in their direct sales efforts across the country.

“Our alliance with Compli will lead to the creation of a full suite of integrated tools necessary for all our clients to comply with shipping, distribution and reporting requirements set by the fifty different states,” said Ted Jansen, CEO of Inertia. “Nothing is more important to the future of direct shipping and sales than a seamless, efficient and affordable solution to the complexity of state-based compliance requirements and we look forward to working with Compli to provide just such a solution.”

Inertia Beverage Group is the wine industry’s only fully integrated marketplace solutions provider, offering eCommerce, logistics, fulfillment and compliance services for all participants in the wine sales supply chain. The alliance with Compli will allow Inertia to confidently deliver a range of compliance offerings based on its clients’ particular needs; from a menu of services, to a comprehensive outsourced solution covering compliance management needs for both direct-to-consumer and direct-to-trade transactions.

The alliance with Compli gives Inertia an additional resource beyond the compliance service assets acquired from New Vine and its REthink Compliance tool that, when woven together with Compli’s suite of tools and services, will result in a single, fully-integrated compliance solution for all participants.

“We are excited to be working with Inertia and helping them build out a new set of compliance offerings,” said Rachel Dumas Rey, CEO of Compli. “We see Inertia Beverage Group as a pioneer in wine industry direct sales and marketplace development and we are very confident that Compli can provide the necessary tools to help implement their strategic vision for this key element of their business.”

About Inertia Beverage Group

Founded in 2002, Inertia Beverage Group is the leading provider of direct sales technology and services to the wine industry. As the wine industry’s only fully integrated marketplace solution, Inertia provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. Inertia is headquartered in Napa Valley and has offices in San Francisco. For more information, visit www.inertiabev.com.

About Compli

Complí is a compliance firm serving U.S.-based wine, beer, and distilled spirits industries, with services and software for wholesale, direct-to-consumer, and direct-to-trade clientele. Since 1997, Complí has managed licensing needs for beverage industry businesses, as well as day-today compliance needs including license renewals, brand registrations, shipment reporting, sales and excise tax payments, and new licenses. Compli provides both full service compliance administration, as well as a variety of web-based tools, including eCompli, the only comprehensive enterprise solution that handles alcoholic beverage compliance needs. For more information: www.compli-beverage.com.