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With wine imports climbing above 35% of the U.S. market, some domestic producers have found hope in California’s record 2012 crush along with predictions that the global harvest could be on a downswing.
However, an Argentinian rain cloud may be drifting northward to satisfy a growing thirst for Malbec, one of the fastest growing varietals in America and a favorite of the Echo Boom (Millenial + GenX) demographic that is rapidly replacing Boomers as the giant in the wine store.
Argentine wine production — a growing player in the U.S. market, especially with Malbec lovers — will expand as much as 20% this year according to government and private data sources. Exports are expected to increase by 10% this year and again by that amount in 2014.
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