8 Things Your Wine Business Needs To Know For Asian & Global Success

The expected slowing of growth in the main Chinese market, has received a ton of negative headlines predicting woe and collapse for wine industry marketing there. The nascent trade war between the EU and China has only helped darken the clouds overhead.

Despite that, Pernod Ricard, the world’s second-largest alcoholic beverage company — and fourth-largest wine concern — sees profitability in China and the rest of Asia.

And while the early ripening, low-hanging fruit may all have been harvested by now, PR sees plenty of new opportunities.

A close look at company information and presentations offers a look at 8 things you MUST know for your other wine business to cash in on international growth, especially in Asia.

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