NASCAR Good Ole Boys Far More Hip To Social Media Than Wine Biz

All the exclusive vintners and their uber-stylish cult wines can’t hold a social media candle to the good ole boys (and Danica) of NASCAR.

Bottom line, NASCAR racing teams see social media conversations as ways to better connect them — and their sponsors. And that means better viewership for races and for sponsors  … and that means more fans and more money.

“This platform allows us to understand the conversations happening and the entire industry to get the information and react to it,” chief marketing officer Steve Phelps said. “If it’s new sponsors, we’ll know how much the media is picking them up, or if the fans recognized it or understood it. It allows real-time analytics for race teams, sponsors and tracks.”

Read the USA Today article: NASCAR hitches ride to social media, technology

While Vintank continues to grow, founder Paul Mabray continually tells me just what an uphill battle it is when he talks to most wineries.

But, in then end, those who are not listening to their social media conversations and using the results to get closer to customers will wind up on the bottom.