Schizo Vino Sales Showcase Upscale/Downscale Consumer Tastes

Off-premise table wines continued their schizophrenic sales behavior last month with boxes, followed by expensive wines taking the top sales increase positions, according to Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) for the four-week period ending August 9, 2009 over the same period last year. Box wines selling for an average 750-ml equivalent of $4.06 gained 27.1 percent while bottles with an average price of $25.02, increased 8.5 percent.

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Also in this issue for VIP Subscribers:

• OVERALL WINE SALES UP, IMPORT MARKET SHARE EDGES UP
• IMPORT VERSUS DOMESTIC SALES OFFERS SLIGHTLY DIFFERENT PICTURE THAN OVERALL NUMBERS
• IMPORTS HOLD THREE OF TOP FIVE GAINER POSITIONS IMPORTS DOWN OVERALL, BUT SOME SEGMENTS GAINED SIGNIFICANTLY
• IMPORT MARKET SHARE UP, AVERAGE BOTTLE PRICE EDGES DOWN
• IMPORTS MAINTAIN PRICE ADVANTAGE

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