No Bubbles For Champagne, But U.S., Italy, Spain Sparkle

Sales of Champagne have continued to fizzle out while U.S. sparklers along with those from South Africa, Chile, Italy, and Spain continue to bubble. According to Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) overall sparkling wine sales increased 3.8 percent for the four-week period ending August 9, 2009 over the same period last year. Imports as a whole fell 2.4 percent.

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The performance of South African and Chilean sparklers (up 292.4 and 220.3 percent respectively) are not statistically significant given their small volume. However, the gains from Italy, Spain and the United States are evidence that consumer demand exists when the price is right.

Also in this issue for VIP Subscribers:

• TOP SPARKLING WINE GAINERS
• ECONOMY-CONSCIOUS CONSUMERS HEAP PUNISHMENT ON EXPENSIVE BOTTLES

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