Codorniu Mismanaging Aveniu Brands Into The Ground

Codorniu has steered Aveniu Brands toward disaster, thanks to the Spanish firm’s long-distance micromanagement and an inability to move quickly in a changing market.

Insiders and sources close to the ongoing trials and tribulations say that Aveniu has lost its largest winery client, many other major brands, is on the verge of losing more and, as a result, is rapidly downsizing, partly through the resignation of key executives and partly through layoffs.

Insiders say Codorniu volume is rumored to be down €30MM+ year over year. “They appear to be downsizing and in trouble,” said a high-ranking source.

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Also In This Article:

The full text of the following sections is available to premium subscribers of Wine Executive News.

• $40 Million Strategic Acquisition Gone Bad

• Biggest Brand Goes From 300,000 cases to Zero

• Spirit of A. V. Imports Rises From The Ashes, Grabs Brands From Aveniu

• Aveniu’s Brand Book In Chaos
  

• Codorniu “Too Blind, Arrogant and Slow” To See Prosecco Surge

• Executive Chaos, Sales Disasters

• Artesa Redwoods Vineyard: A Debacle for “Tone Deaf” Spanish Owners

• Aveniu: More Presidents Than a Mid ’60s South American Republic

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