NEWS FETCH – July 28, 2014

TOP NEWS

• Farmers Hurt, LA Pools & Lawns Still Guzzling Water – New Data (No Surprise)
• Major wine companies should not pin their futures on China
• Priceline Pays $2.6 Bill For OpenTable
• Major Brands To Acquire Fellow Missouri Wholesaler MoBev
• Is it the Right Time to Start a Second Label?
• 12 Reasons why you should use Case Displays in your next brand **Sponsored Link*

CALIFORNIA BRIEFS

• Many wineries remain open as Sierra Foothills fire rages
• Vera Trinchero Torres of Trinchero Family Estates Passes at 76
• Five Hot Ideas To Grow Your Tasting Room Traffic *Sponsored Link*

DROUGHT/WATER

• Water wholesaler rallying local support for Bay Delta project
• State could step in to manage Paso Robles groundwater basin
• As land sinks, farmers’ brainstorm on water
• CDFA grant will provide money to help save water
• Time For Good, BDCP-Neutral Water Bond for California
• The hows and whys to irrigation scheduling
• Water Sustainability: A Global Perspective *Sponsored Link*

PUBLIC COMPANIES

• Free Fridge Is Latest Treasury Tactic to fend off KKR
• Chinese crackdown on gifting expected to hit Diageo’s full year results
• Moët Hennessy Hit By China Destocking, U.S. Remains Dynamic
• Diageo Reportedly To Write Down ShuiJingFang Stake

FINANCE, M&A

• Chinese investors buy A$15m Barossa winery
• A Farmland Investment Primer
• A Guide to Investment, Innovation and Business Opportunities in the Water Sector *Sponsored Link*

INVESTING IN WINE, COLLECTING & AUCTIONS

• Counterfeit wine scandal: who are the real victims?
• Investing in Liquid Assets: Uncorking Profits in Today’s Global Wine Market *Sponsored Link*

HEALTH

• Cheap wines better for you than vintage vinos?

MARKETING & SALES

• 3 Reasons Brands Are Frightened by Hispanics
• Strategies on how to keep customers coming back
• Union Wine Co. takes mobile tasting truck for first spin in Portland
• DTC Wine Workshops launches Consultant Network
• Insights From One Of China’s Largest Wine Importers **Sponsored Link*

SOCIAL LABELS

• Top 25 wine labels on Pinterest
• Instagram Can Make Your Wines Attractive

SOCIAL MEDIA & TECH

• Wine clubs and yoga studios to be the biggest users of subscription widgets
• Email: The Old Kid on the Block’s Still Got It
• 50 examples of awesome user experiences (free ebook)
• Forget FoMo. Now we’re all hooked on MoMo – the Mystery of Missing Out
• Is responsive design killing mobile?
• Virtual Unreality: Just Because the Internet Told You, How Do You Know It’s True? *Sponsored Link*

MANAGEMENT & EMPLOYMENT

• 6 tips to protect against new cyber threat: masquerading
• How to Launch your Wine Career: Dream Jobs in America’s Hottest Industry *Sponsored Link*

MEDIA MATTERS

• Language and wine
• Stop Calling Wine “Juice”
• In the future, everyplace will be “the next Napa” for 15 minutes
• Wine Marketing & Sales, 2nd Edition *Sponsored Link*

MATTERS OF TASTE

• Malbec comeback: A Cahors producer looks to the past for innovation
• Rioja: Conversations with Winemakers,
• Paso Robles terroir – it’s complicated
• To de-stem or not to de-stem
• Alto Adige: A Great Source of Refreshing Summer Red Wines
• Ontario Hones Appassimento Wine
• Taste Buds and Molecules: The Art and Science of Food, Wine, and Flavor *Sponsored Link*

WINE BLOGGER AGONISTES

• Getting the Wine Bloggers Conference We Deserve
• The us versus them mentality
• Cats and Dogs Blogging Together
• Goodbye to the era of the Big Critic
• Not your Grandfather’s Wine Blog
• What Really Happened at WBC 2014
• Dr. Oldman won’t shut up about WBC

ACADEMIA

• Serious student drinking

REGIONAL WINE NEWS

• Ontario grape crops recover from bitter winter
• Beyond Jefferson’s Vines: The Evolution of Quality Wine in Virginia *Sponsored Link*

AG, GROWER & CELLAR NEWS

• Regulated Deficit Irrigation – Part I
• Understanding Vineyard Soils *Sponsored Link*

EUROPE & THE UK

• UK buying more top end New Zealand wine
• Whe War Wounds of Germany’s Vineyards
• Lidl reconciles fine wine with budget image
• Oddbins to start franchise operation
• Vino Italiano: The Regional Wines of Italy*Sponsored Link*

DOWN UNDER

• Climate change behind Tasmanian wine growth
• Aussie ex-MP guilty of tax-funded wine tours
• NZ Winegrowers stunned by criticism
• Wines of the Southern Hemisphere: The Complete Guide *Sponsored Link*

NOT JUST FOR THE TRADE

• The tunnels that house Goering’s wine collection
• Zoom: How Everything Moves: From Atoms and Galaxies to Blizzards and Bees *Sponsored Link*

OLIVE OIL

• New Strain of Plant Germ Killing Ancient Olive Trees in Italy
• Olive Oil set to gain more customers in China
• Olive Oil Taproom taps into growing niche market
• Turkish Growers Criticize Bill to Allow Energy Plants on Olive Groves
• Olive Oil: From Tree to Table *Sponsored Link*

CRAFT BEER & SPIRITS

• Craft beer surges 110% on sense of individual style
• Premium brands will lead as China’s beer economy leapfrogs that of US
• The Craft Beer Revolution