Why You Should Never Announce an Announcement

“Announce” is redundant.

It is a bland boring word, kind of like cheap corn filler or  ground beef.

It dilutes your message and wastes the precious few words you have to grab a potential reader’s attention.

The fact that you have sent out a press release or other announcement is proof that you have “announced.”

 

• NZ: Yealands announces expansion (YAWN!)

• Yealands Expands (still vague)

BUT … more interest when you are specific:

• Yealands To increase vineyard holdings and grow grape supply

A lot more people are likely to read the last headline.