Winery Marketer Gives It Up To Help Terminal Cancer Patients Have One Good Day

Lewis Perdue asked his friend Peter Nowack to write the following for of Wine Industry Insight. We have published it here with light editing and hopes for a recovery that amazes his doctors.

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By Peter Nowack

(writing about himself, as a client, in the third person)

Avid winery marketer, blogger and social media persona, Peter Nowack, is letting his wine pursuits rest on the lees so that he can do something far more important – giving people with terminal cancer the chance to enjoy one good day.

Nowack, known in the blogging community as Bung R. Cooper, knows a couple of things about this: he was diagnosed with incurable prostate cancer in September 2014, says that he thought the best use of his remaining time would be to create something with the potential to benefit others long after his passing.

So, He has launched OneGoodDay.org, a non-profit with a mission of improving the quality of life for persons with terminal cancer and limited financial means through the award of micro-grants that will help them enjoy “one good day” with family and friends.

“As I thought about the future I am facing, and the difficult days ahead,” Nowack says, “it struck me that the best gift that anyone could give me, or anyone in my position, would be one good day when we need it most – and are still able to enjoy it. That might be something as simple as spending the day with an out-of-state relative, or having a special dinner with a couple of long-time friends, or spending the day fishing on a mountain stream.”

Cancer: An Expensive Proposition

Simple, yes. But it still takes money. And, as Nowack knows all too well, dealing with cancer is an expensive proposition.

“Cancer is a thief. It steals your energy, your spirit, and your money,” Nowack says. “Many people with incurable cancer don’t have the funds to make that one good day happen for themselves.” So, Nowack decided to create an organization that could help.

Fundraising has begun, and OneGoodDay.org expects to receive its tax-exempt status shortly. At that point, it will start awarding micro-grants to adults with incurable cancer and limited financial means so that they might be able to enjoy one good day with family or friends. The amount of each micro-grant will vary, depending on need, but will be limited to no more than $1,000.

“OneGoodDay isn’t about checking-off items on bucket lists, getting the keys to the city, or meeting the President,” says noted wine writer and educator, Fred Swan. “It’s about small stuff. Human-scale stuff. Stuff that touches the senses and has profound, personal meaning. Because one good day can make a real difference to someone with terminal cancer.”

Awaiting 501(c)(3) Non-Profit Status

While it awaits its 501(c)(3) determination from the IRS, OneGoodDay.org is seeking corporate partners and is accepting pledges of financial support through its website, www.OneGoodDay.org. Parties interested in supporting OneGoodDay.org are encouraged to contact Peter Nowack at 510-562-2033 or by email to pnowack@OneGoodDay.org.

About Peter Nowack

The Founder and Executive Director of OneGoodDay.org,, Peter Nowack is an award-winning creative talent and communicator with more than 30 years of experience in marketing, brand development, advertising, and public relations. His work has been recognized by the CLIO Awards, the International Broadcasting Awards, the ADDYs and many regional competitions.

A firm believer that carts should not come before horses, and that effective market tactics must flow from sound strategies and measurable objectives, Nowack has focused his B2C marketing skills on helping family wineries compete effectively in an increasingly more competitive marketplace.

Nowack also is an avid wine blogger and social-media persona, writing under the nom de ordinateur Bung R. Cooper.