How is it that Wine.com will probably get a softer landing in its class action lawsuit settlement? The details

Wine.com, like many companies, is likely to have a far softer landing than the almost $1 million settlement total indicates.

This is because most of the potential liability — offered in the form of modest amounts to be applied to future purchases — is unlikely ever to be claimed.

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Also In This Article:

The full text of the following sections is available to premium subscribers of Wine Executive News.

• What specific factors could make for a soft landing for Wine.com?

• Problems in establishing the “claiming rate” in class action settlements

• Size of class, amount and form of award can result in claims rates that vary from 0.000006% to 99%

• Q. Who likes the secrecy? Everybody but the affected class members:

• Resistance by Counsel On Both Sites

• Resistance by the Judge

• Resistance By Settlement Administrators

•  Further Reading

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