No wine among most valuable global brands. Bud Light, Bud and Heineken place in bottom 50%

No wine brands turned up in the 2015 ranking of the world’s 500 most valuable global brands, according to Brand Finance, an independent intangible asset valuation consultancy.

Source: Global 500 2016

Methodology

According to Brand Finance, their methodology “calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.