Enolytics Publishes Landmark Wine Consumer Research Report Powered by Hello Vino Mobile Data Set

Industry-First Study Provides Behavioral Insights from Analysis of Two Million Wine Consumer Data Records

Atlanta, GA, April 12, 2016 – Enolytics, a new firm leveraging big data for wine industry sales and marketing insights, launches today with its inaugural report titled “Wine O’Clock: What It Is, and Why We Should Care.” The industry-first research report, analyzing more than two million wine consumer data records collected by the Hello Vino mobile app, is now available for download.

 

“We are excited to share this important report with our wine industry colleagues,” said Cathy Huyghe, co-founder of Enolytics. “This initial ‘Wine O’Clock’ report analyzes first-party wine consumer data, revealing behavioral insights not previously available to the industry.”

 

The first in a series of research reports from Enolytics delivers analysis and insights on a central question: “When is Wine O’Clock?” The full report reveals the optimal time to reach and engage wine consumers, highlighting variations by region and buying occasion, with recommendations for applying the insights to wine sales and marketing efforts.

 

The quantitative analysis and presentation of first-party data available in the Enolytics reports offer an alternative to the wine industry’s current qualitative approach to strategic consumer insights, which have been limited to small sample sizes with little or no segmentation.

 

“This monumental launch will set a new industry standard for wine consumer research and insights,” said Rick Breslin, CEO of Hello Vino. “Leveraging contextually relevant behavioral data collected by niche mobile apps is an unprecedented approach to gaining strategic insight into the U.S. wine market.”

 

The report and a video demonstration of Enolytics are available for download at: http://enolytics.com

 

About Enolytics:
Enolytics’ capabilities include the aggregation of multiple data sources from many platforms, the results of which are available as written reports, scorecards, and dynamic interactive dashboards. Enolytics reports and dashboards are designed to increase knowledge levels of wineries, distributors, wine/tech companies, financial services providers, venture capital firms and others. By presenting data in an exploratory and explanatory fashion, Enolytics generates actionable, data-driven insights for the wine industry.

 

About Hello Vino:
Hello Vino delivers wine recommendations to mobile devices, acting as a personal wine assistant to consumers seeking to purchase wine for specific occasion. The app is a free download on the Apple App Store and Google Play. Hello Vino’s proprietary marketing platform connects wineries directly to consumers. More information is available at HelloVino.com

 

Contact Cathy Huyghe
Phone (702) 528-3717
Email cathy@enolytics.com
Website www.enolytics.com