NEWS FETCH — April 27, 2016

TOP NEWS

• It’s official! Millennials now largest living American generation. Boomer death curve accelerating.
• H-2A delays cause farmworker shortages in 20 states
• The Mysteries of Delta Islands Sale
• Should parents let their children have a sip of alcohol?
• Updated Grape Data Tool (1991-2015)
• This is how Charter Oak Winery doubled its production without doubling its costs *Sponsored Link*

WINE SUPPLY

• Côtes du Rhône Wines announce rising export figures
• NZ: Contractor damages $1.6m worth of grapes
• This is how you can get meaningful reporting and compliance information from your business data *Sponsored Link*

CALIFORNIA BRIEFS

• What to expect at the Sonoma County Barrel Auction
• Napa Local Community Invited to Spend an Afternoon in the Vineyards
• Days left to save $1500 on USA Trade Tasting Exhibitor Registrations. Super Early Bird Ends April 30 .*Sponsored Link*

DROUGHT/WATER

• California water board denies bias claims in Delta tunnels dispute
• Farmers check impact of spring storms in CA
• Flood planning could result in loss of farmland
• Delta battle over water and fish lands in court
• Greens continue fight over the Delta
• Water use and Californians’ views on the drought
• Farming and the new politics of water
• Common Sense, Not Rain, Needed to Solve California’s Water Crisis

DIRECT SHIPPING & PRIVATIZATION

• PRO Expands to South Carolina

FINANCE, M&A

• 4,000 Brits back NZ winemaker’s first vintage

DISTRIBUTORS

• Reflections of an old wine consultant
• Are You Really Ready To Pitch A Distributor: Here’s the Checklist *Sponsored Link*

INVESTING IN WINE, COLLECTING & AUCTIONS

• Bordeaux 2015: Members’ survey
• Bordeaux 2015 releases: First prices emerge
• 2015 Bordeaux Barrels Diary: Right Bank Ringleader
• Bordeaux 2015: campaign continues with Gazin

HEALTH

• A pinky of wine for baby: Are you creating a future alcoholic?

WINE SELECTION AND RECOMMENDATION

• Why You Should Care When The Clock Strikes Wine O’Clock

MARKETING & SALES

• Guide To Snapchat for the Wine, Beer and Spirit Business
• The Foolproof Formula for New Brand Launching
• Product sustainability ‘important to nearly two-fifths of shoppers’
• Study shows that 8% of all product page traffic converts to sales
• 52 percent of millennials make purchases on their phone: 5 reasons to be there when they call

PACKAGING, LABELS & CORKS

• Maison Johanès Boubée partners with Smurfit Kappa to extend Bag-in-Box shelf life of wine

CUSTOMER RELATIONS

• The Right Approach to Customer Insights: 2016 is the Year of Emotion

TRADE SHOWS & CONFERENCES

• 10 Tips to Designing the Perfect Trade Advert *Sponsored Link*

SOCIAL MEDIA & TECH

• 6 Tools to Develop an Outstanding Social Media Marketing Strategy
• You Need Major Exposure But You Don’t Need Major Media to Get It
• Embracing the Power of Superfans and Social Media
• Twitter Q1 results – What marketers need to know
• Why advertisers should shift display budgets to Twitter’s video

PAYMENTS

• How Retailers Are Using SMS To Ease The Path To Purchase

MATTERS OF TASTE

• What does a fat gamay look like?
• Petite Sirah Stakeholders answer the question, “Why do YOU make a Petite Sirah?”

WINE PEOPLE

• Neil Cowey, wine storage figure, dies
• Austin’s 8 best sommeliers keep the wine scene flowing

WINE EDUCATION

• Study Tips for Passing the Certified Sommelier Exam
• The Ultimate Wine Lover’s Learning Experience

NORTH AMERICAN REGIONAL WINE NEWS

• MI: The Lark to sell wine collection as talks continue with potential new owners
• Advisor Wine Industry Network Lauds Hybrids

AG, GROWER & CELLAR NEWS

• Threat of Nutrient Deficiencies Equal to Drought

EUROPE & THE UK

• No Room for Grape Pickers in Champagne this Harvest
• Greek winemakers to visit Australian shores

DOWN UNDER

• NZ: National wine research institute based in Marlborough named government funding finalist
• OZ: Joiy wine’s bid to be a global ready-to-drink brand, or ‘Wine-eken’

ASIA & PACIFIC RIM

• What’s stopping Chinese people from drinking wine?

NOT JUST FOR THE TRADE

• The Oldest Cognac in the World – New Guinness World Records Title

MARIJUANA

• U.S. Cannabis Retail Sales Exceeded $37.5 Million on 4/20

CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS – A Sampling of Today’s Headlines

• A Sam Adams Deal That Just Might Work
• The Cider Bubble Is Popping, Boston Beer Is A Sell
• Why Some Cult Breweries Intentionally Limit Their Beer Supply
• A-B InBev expanding UK craft brewery production
• Should parents let their children have a sip of alcohol?

Get the rest of today’s craft news at Craft Beverage Insights