Wildly speculating about the mystery brands that Treasury just punted off their roster

BREAKING NEWS: The list of 12 Treasury Wine brands and the name of the buyer(s) is available for premium subscribers only.

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NOTE: The presence of a winery in the list is pure speculation and should not be taken as proof the mentioned brand is being divested.

 

This is far from an authoritative list. However, it is the best available given Treasury’s refusal to be transparent about its divestments.

 

In fact, you may notice that there are more than 12 brands here.

 

Some are obviously not made in the U.S.

 

But most of the names sound like the cheap labels frequently slapped on bottles of bulk plonk.

 

Anyway, please consider this exercise just as wonky as Treasury’s lame hide-and-seek game.

 

In fact, instead of their professed, self-imposed “quiet period” prior to the release of their 2017 results, this looks more like a share-price gambit to raise expectations pump up the volume and price.

 

The following alphabetically ordered list of brands sold in the United States is derived from: A Master List to See if a Brand is Independent or Part of a Big, Hulking Winery

Please consider this an amusing intellectual exploration rather than anything definitive.

1. Acacia
2. Annie’s Lane
3. Belcreme de Lys
4. Blossom Hill
5. Castello di Gabbiano
6. Coldstream Hills
7. Devil’s Lair
8. Etude
9. Fifth Leg
10. Greg Norman Estates
11. Heemskerk
12. Ingoldby
13. Killawarra
14. Jamieson’s Run
15. Leo Buring
16. Matua
17. Meridian
18. Metala
19. Pepperjack
20. Provenance Vineyards
21. Rawson’s Retreat
22. Rosemount Estate
23. Run Riot
24. Secret Stone
25. Seppelt
26. Shingle Peak
27. Sledgehammer
28. Squealing Pig
29. St Huberts
30. Stellina di Notte
31. T’Gallant
32. Yellowglen