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Gallo Buys Las Rocas Brand from European Cellars

E. & J. Gallo Winery announced Friday that it has purchased the Las Rocas brand of Spanish wines from European Cellars. Las Rocas wines are produced by Bodegas San Alejandro in Miedes, Spain, and European Cellars’ founder, Eric Solomon, will continue to consult with the winemakers on the products.
The Bodegas San Alejandro cooperative was formed in 1962, in the Calatayud Denomination of Origin. Calatayud is in the Aragon region, about 150 miles northeast of Madrid. Gallo’s news release said that Las Rocas Garnacha is priced at $12, and the Vinas Viejas Garnacha is priced at $18. Both wines are 100 percent Grenache.