NEWS FETCH — April 10, 2016

TOP NEWS

• Calif Gov says drought is over except for Central Valley
• We Know What We Don’t Know About Climate Change & Wine’s Future
• ‘Social media marketing’ is completely useless – but it could be a lot better
• Shenzhen Customs busts US$11.6m smuggled wines
• Why ‘Shark Tank’ investors Daymond John and Kevin O’Leary got in a bidding war over wine for cats
• 2016 Wine Exports: NZ, Argentina, Oz & Chile on top – U.S. on bottom
• Retail point-of-sale materials don’t need to be expensive! Click now to learn more about high-quality, affordable displays and ads. *Sponsored Link*

ICYMI (IN CASE YOU MISSED IT

• Premiumization: Take an up-close look at the data before you leap into the race

WINE SUPPLY & CONSUMPTION

• OZ: Tasmanian wineries enjoy mixed fortunes as grape harvest begins
• Grow Your Private Label, Contract Winemaking, Contract Bottling and Bulk Wine Business Today. Only 10 Exhibitor Spots Left For IBWSS San Francisco! *Sponsored Link*

CALIFORNIA BRIEFS

• Napa County’s new definition of agriculture to include marketing and sales
• Napa County planners approve South Whitehall Lane winery
• Sonoma County farm leaders look to build agritourism
• 600 west Marin acres protected
• Charter Oak Winery doubled its production without doubling its costs. You can too. Click to learn how. *Sponsored Link*

DROUGHT/WATER

• CA Releases Plan to Make Water Conservation a Way of Life
• California’s drought and floods are over and just beginning
• Drought Emergency Ends in California; Here’s What’s Next
• Paso Robles water district gets LAFCO approval
• The drought is over, but don’t start wasting water
• How ‘incompetent rock’ led to the Oroville Dam crisis
• Flood Valley fields: Farmer incentives would pump up aquifer recharge
• Can’t find groundwater? Some swear by water witches

CONSUMER SALES: DTC, ON- & OFF-PREMISE

• How Importers and Distributors Can Build a Strong Sales Force *Sponsored Link*

INTERNATIONAL TRADE

• Free trade within Canada gets a boost from new deal

INVESTING IN WINE, COLLECTING & AUCTIONS

• To beat China fakes, New Zealand and Australian produce firms raid tech larder
• Talking Trade – All Bordeaux talk, no trousers

BORDEAUX 2016

• 2016 vintage shines at En Primeur
• Bordeaux 2016 in Médoc: Anson’s first impression

DATA & TRENDS

• Napa versus Bordeaux red-wine prices

HEALTH

• Does Uber really prevent drunk driving? It depends on the study.
• Expert’s message to parents of teens: ‘the best policy is no drinking alcohol’

REGULATION & LEGAL MATTERS

• Kansas: Bill would make grocers one-stop-shop for food, regular beer

WINE SELECTION AND RECOMMENDATION

• Beaujolais Sees Life After Nouveau
• The Grape Juice Wars of Passover
• Alit Wine Is The Game-Changer Millennials Have Been Waiting For
• Family Helfrich claims ‘world first’ with Instagram wine list

MARKETING & SALES

• Rosé sales rise nearly 60%, Sainsbury’s reports
• On mistaking marketing ploys for wine, part 2
• Airline’s thirsty business class passengers are causing an in-flight wine shortage

TRADE SHOWS & CONFERENCES

• Vinitaly preview

SOCIAL MEDIA & TECH

• A Small-Business Guide to Facebook Advertising
• How Instagram Is Growing Its Social Shopping Efforts
• Facebook Is Testing a Groups Tab for Pages
• If You Want Ad Revenue From YouTube, Better Get That View Count Past 10,000

MATTERS OF TASTE

• The cost of a DIY barrel of Bordeaux: $14K and up. The experience? Priceless.
• It’s Hard To Be A Relativist When It Comes to Wine & Cat Juice
• 5 Ways to Ruin Wine Before It’s Even Bottled

WINE PEOPLE

• Pappas Bros. Steakhouse’s Wine Guru Is Having Fun

WINE EDUCATION

• How wine education is keeping up with the shifting needs of the industry

NORTH AMERICAN REGIONAL WINE NEWS

• Indiana wine and grape industry continues to expand
• North Carolina Hires Extension Specialist
• WA: Irrigation district may seek Bureau of Reclamation assets

ACADEMIA

• OK: Wayne State adds fermentation science major

EUROPE & THE UK

• 5 Ways A Tiny Wine Region Hits It Big: Jura Wines
• Perpetuating a Legacy in the Modern Day Business of Wine in Italy

DOWN UNDER

• OZ: Wine industry unites behind final draft of industry taxation scheme
• ‘Whingeing’ neighbours threaten to shut down Barossa Valley winery Peter Seppelt

ASIA & PACIFIC RIM

• India – wine’s last frontier?
• Asian wines are gaining respect in Hong Kong’s restaurants

SOUTH AFRICA

• South Africa: A troubled legacy keeps shackles on wine sector

CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS

• Private equity stake sale values Brewdog at £1 billion
• How can craft beer companies survive? Use ratings