Wine Industry Veterans Murphy & Averill Launch New Company

Consulting, New Brands, and a Packaging Innovation in the Works

Windsor, CA – February 9, 2010 – Máire Murphy and Walt Averill have officially  launched their second venture in the wine industry. Following long, distinguished careers  in wine, the couple founded Sín É Wine Company in 2001 creating and developing  several negociant brands, including Solex Chardonnay.

The company merged with  Billington Wines in 2006, and after Billington’s demise in 2009, Máire and Walt  reviewed many opportunities before deciding it was time to operate independently once  again.

Máire says, “We have a very different perspective of the industry, especially given our  most recent experience. A lot has changed in the 25 years we’ve both been involved in  the wine business, so looking at it in a non traditional way has become more crucial than  ever.”

In fact, Wines West will be launching a new, direct-to-consumer brand with an  innovative Wine Club this Fall and is reviewing financing options for a second brand for  the three-tier marketplace.  Their creative energy has also led to a packaging innovation, which they hope to launch before the Summer bottling season.

Walt continues, “In the past, we would have held  onto our unique ideas. Now, we are more open to marketing them to the entire industry.”
The product will be revealed once the trademark and patent process is completed.

Wines West is an innovative firm offering consulting services to wineries and suppliers  to the industry as well as product development. With expertise in all aspects of the  industry and a combined 55 years of industry experience, the company offers creative  solutions to get businesses back on track.

For more information about Wines West and  their services, please contact Walt Averill or visit their website at www.wines-west.com.
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Contact: Walt Averill
walt@wines-west.com

707-484-4998