Priorities for the New Decade: The Importance of the Central Coast to the California Wine Industry

15TH Annual Central Coast  Insights

March 18, 2010

8:00 – 8:30 A.M. REGISTRATION

8:30 – 8:35 A.M. WELCOME

• Kathy Archer, President, Wine Industry Symposium Group

8:35 – 9:00 A.M. WINE INDUSTRY OVERVIEW & SURVEY RESULTS

• David Freed, Chairman, The Silverado Group

9:00 – 9:45 A.M. THE BUSINESS OF CHANGE

• Bob Schiebelhut, Principal, Tolosa Winery and Courtside Cellars

9:45 – 10:45 A.M. WINEGROWERS WHO BECOME WINEMAKERS: IS IT WORKING?

• Doug Wilson, VP, Silverado Premium Properties, Moderator
• Steve McIntyre, Founder, Monterey Pacific, Inc.
• Dana Merrill, Owner, Pomar Junction Vineyard and Winery, Templeton, CA
• James Ontiveros, ,Winemaker & Owner, Rancho Ontiveros Vineyard

10:45 – 11:00 A.M. GET ACQUAINTED BREAK

11:00 – 12:00 A.M. RECESSIONARY TIMES AND THE LENDING MARKET

• Quinton Jay, Managing Director, Bacchus Capital Management, Moderator
• Rob Yraceburu, EVP, Commercial Banking, Wells Fargo Bank
• Hal Forcey, Senior Appraiser, American AgAppraisal
• Patrice Mosby, Vice President, Santa Barbara Bank & Trust
• Ken Graff, President/CEO Farm Credit West

12:00 – 1:15 P.M. LUNCHEON

1:15 – 2:15 P.M. SOCIAL MEDIA MEETS THE BOTTOM LINE: DOES SOCIAL MEDIA = REAL SALES?

• Lisa deBruin, National Account Development Specialist, Hahn Family Wines
• Bill Leigon, President, Hahn Family Wines
• Lesley Russell, VP Direct Marketing, St. Supery Vineyard & Winery
• Jeffrey Stai, Owner, Twisted Oak Winery

2:15 – 3:00 CENTRAL COAST WINE SALES AND RECENT CONSUMER BEHAVIOR

• Brian Lechner, Director, Client Services, the Nielsen Group

3:00 – 4:00 TRENDS IN GRAPE/BULK WINE PRICING: THE RELATIONSHIP TO CONSUMER DEMAND AND ITS EFFECT ON THE CENTRAL COAST

• Erica Moyer, Broker/Partner, Turrentine Brokerage
• Michael Robichaud,Partner/ Broker, Turrentine Brokerage

4:00 – 5:00 P.M. CLOSING REMARKS & WINETASTING

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Wine Industry Symposium Group
855 Bordeaux Way, #100, Napa, CA 94558 707/255-9222 Fax: 707/255-2044

Waunice Orchid
Conference Coordinator
www.winesymposium.com
waunice@winesymposium.com

707-261-8716 (direct)
707-255-2044 (fax)
707-307-3020 (cell)
855 Bordeaux Way #100
Napa, CA 94558