Record Participation at ProWein 2018 Special Show “Same but Different”

For the first time the craft spirits, craft beers and cider theme will be a key focus at the “same but different” special show at ProWein – International Trade Fair for Wines and Spirits – and registration numbers are exceeding expectations. Over 70 exhibitors from 15 countries will be featured in their own hall (Hall 7.0), presenting handpicked beer, spirits and cider. “These creative drinks are playing an ever greater role especially on the urban bar scene, at trendy eateries and at wine merchants and they are opening up new customer bases – not just in Germany but also internationally,” explains Marius Berlemann, Global Head of Wine & Spirits and Director of ProWein. “It was a logical move to pick up on this topic at ProWein and give it a large stage. But we had not anticipated such a good response.” The craft spirits, beer and cider suppliers will come from Belgium, Germany, France and Italy but also from as far away as Australia, Chile, Peru and South Africa. ProWein will take place from March 18 – 20, 2018 at the fairgrounds in Düsseldorf, Germany.

 

With some 40 exhibitors, the craft spirits segment will occupy the largest space. Companies will include renowned players like “Revolte Rum” with master distiller Felix Georg Kaltenthaler and “Siegfried Rheinland Dry Gin” with its line-up of craft gin. Peru will be represented with the Peruvian national drink pisco. Handpicked whiskeys will not only be presented from Scotland and Ireland but also from Sweden – a country that slowly emerged on the whiskey scene (for example the Mackmyra Distillery with its “Motörhead Whisky”, a special, limited-edition single malt to mark the 40th anniversary of the British rock band).

 

A small but sophisticated range of about 10 cider exhibitors also awaits ProWein visitors in Hall 7.0. Leading will be France with its sparkling dry compositions, followed by Ireland, Australia and Germany.

 

Craft Beer: Hop Creations for Gourmets
Some 20 exhibitors from seven countries will offer their craft beer creations. A young generation of brewers is taking entirely new approaches to yeast, malt and hop varieties, rediscovering historic and regional beer styles and brewing them with a new twist. Among them will be “Craftwerk” (Hall 7.0, Stand D 35), a division of Bitburger Brauerei, and the Hamburg craft brewery “von Freude” (Hall 7.0, D 19). With their gourmet beers, brewers have even already made a name for themselves in the allegedly purist wine nations Italy and France – for instance with “Birra Antoniada” (Interbrau; Hall 7.0, Stand D 24), “Meteor” (Brasserie Meteor; Hall 7.0, Stand D 28) and “Brasserie Alaryk” (Hall 7.0, Stand D 39). With all this variety the fizzz-Lounge organized by the wine publishing house Meininger Verlag (Hall 7.0, Stand C 43) takes the perfect approach: in guided tastings, beer sommeliers Dirk Omlor and Benjamin Brouër will showcase the exciting world of craft beers – from aperitif beers and draught beers to port, stout, ale and Belgian beers.

 

Renowned Bartenders present their Hygge Creations
The fizzz-Lounge will feature another highlight: four renowned trendsetters in the field of high-proof drinks will demonstrate their exclusive hygge (Scandinavian sense of warmth, well-being and value) creations at ProWein 2018. Arnd Henning Heißen is one of the most experienced bar managers in the German restaurant scene and in charge of the two bars “The Fragrances” and “The Curtain Club” at Berlin’s Ritz-Carlton. Stephan Hinz, considered a visionary in German bar culture, is the owner of the Cologne bar “Little Link” and has published several award-winning books. Marian Krause is one of the most acclaimed German bartenders and proved his skills at the most important cocktail competitions as one of the best bartenders in the country. One of Germany’s best female bartenders is Marie Rausch who runs the bar restaurant “Rotkehlchen” in Münster and is a pioneer of the food-pairing trend and a masterful creator of signature drinks.

 

For further information on visiting or exhibiting at ProWein 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit www.prowein.com or www.mdna.com;

 

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com