FREE! Subscribe to News Fetch, THE daily wine industry briefing - Click Here


Sponsored by:
Banner_Xpur_160x600---Wine-Industry-Insight[63]
InnoVint_WII_ad_portrait

Jan. Nielsen Data: $20+ Revives, Domestic Brands Outpace Imports Almost 7:1

February 25, 2010 | Filed under Featured Articles | Posted by

While neither the recession nor bargain-basement mania have run their course, Nielsen Company data from January shows a lot of life at higher price points. The news is good overall with all wines monitored by scanner data rising 5.1 percent for the four week period ending Feb. 6. That aggregated number, however, hides some interesting specifics. (NOTE: The Nielsen Company spreadsheet that includes the data on which this article is based can be found here here for free. This data represents a very small fraction of that available to Nielsen clients.)

Original analysis, interpretation and custom calculations performed by Wine Industry Insight and based on data from The Nielsen Company and the complete WII article are available to VIP Premium Subscribers.

The original analysis, interpretation and custom calculations performed by Wine Industry Insight and based on data from The Nielsen Company and the complete WII article are available to VIP Premium Subscribers. Wine Industry Insight does not sell or market data from the Nielsen Company.

Perhaps most encouraging is a 5.4 percent increase in dollar volume for wines in the $20+ price segment. What’s more, that increase came without price cutting. Indeed, the average priced 750ml in this segment sold for $25.54, up $0.16 from a year ago. This represents an increase of 0.64 percent.

VIP Subscribers click here to read the complete, un-redacted article.

Also In This Article:

  • $9-$11.99 GREW FASTEST OF ALL PRICE SEGMENTS
  • PRICE CUTTING EFFECTS?
  • DOMESTIC BRANDS CONTINUE TO BATTER IMPORTS
  • GAMAY TANKS, RIESLING SOARS 12.5% FOLLOWED CLOSELY BY PINOT, SAUV BLANC

Not A Subscriber Yet?

Subscribe now, and get the rest of this article

and everything else in every article on the site every day, including the Data Cellar for just$9.99 per month or $115.88 per year. Click here for more details.