UPDATED: Wine Institute receives $6,482,501 from USDA Market Promotion Program for Export Promotion

 

UPDATE:

 

On Feb. 12, the USDA released a list of ATP Funding Allocations which confirmed that The Wine Institute received $9,789,190. However, it is unclear and unstated whether this amount is in addition to the $6,482,501 from USDA Market Promotion Program previously reported by Wine Industry Insight.

 

The USDA has not responded to our request for clarification.

 

The USDA’s news release on the overall program has a date of January 31. However, both Growing Produce magazine and Wine Industry Insight check USDA releases on a daily basis and confirm that the news release was actually published and made available on Feb. 11.

 

NOTE:

There may actually be another $3 million from some other source as reported by Wine Business. However, that cannot be confirmed yet through USDA or other public information sources at this time (9:38 a.m., Feb. 7, 2019).

 

It’s notable that we have had a long history of shedding transparency on the Wine Institute and that has never been appreciated. As a result, The Wine Institute privately feeds proprietary information of interest to the entire wine industry exclusively to Wine Business.

 

Nevertheless, we will continue to report on the Wine Institute and associated topics.

 

 

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The Wine Institute and other wine and alcohol recipients are highlighted in bold green type.

 

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	MAP Funding Allocations FY 2019
	https://www.fas.usda.gov/programs/market-access-program-map/map-funding-allocations-fy-2019
Rank	Participant	FY 2019 Allocation
1	Cotton Council International	$13,706,275
2	U.S. Meat Export Federation	$13,079,880
3	Food Export Association of the Midwest USA	$9,960,580
4	Food Export USA NE	$9,115,174
5	U.S. Grains Council	$8,881,597
6	Western U.S. Agricultural Trade Association	$8,202,902
7	American Hardwood Export Council, APA – The Engineered Wood Association, Softwood Export Council, and Southern Forest Products Association	$6,726,807
8	Southern United States Trade Association	$6,518,179
9	Wine Institute	$6,482,501
10	U.S. Wheat Associates	$5,692,023
11	USA Poultry and Egg Export Council	$5,224,174
12	Blue Diamond Growers/Almond Board of California	$5,103,254
13	Washington Apple Commission	$4,943,369
14	National Potato Promotion Board	$4,824,746
15	U.S. Dairy Export Council	$4,712,752
16	Alaska Seafood Marketing Institute	$4,382,465
17	California Walnut Commission	$4,101,283
18	American Soybean Association	$3,904,535
19	Florida Department of Citrus	$3,558,395
20	California Table Grape Commission	$3,284,380
21	California Prune Board	$2,937,817
22	Raisin Administrative Committee	$2,825,687
23	American Peanut Council	$2,497,540
24	USA Rice Federation/U.S. Rice Producers Association	$2,473,389
25	Pear Bureau Northwest	$2,345,960
26	Sunkist Growers, Inc	$2,111,914
27	American Pistachio Growers/Cal-Pure Produce, Inc.	$1,766,950
28	Washington State Fruit Commission	$1,737,282
29	Cranberry Marketing Committee	$1,698,499
30	Pet Food Institute	$1,470,182
31	National Confectioners Association	$1,365,945
32	U.S. Livestock Genetics Export, Inc.	$1,362,139
33	National Association of State Depts. of Agri.	$1,210,919
34	USA Dry Pea and Lentil Council	$1,069,557
35	National Sunflower Association	$1,034,786
36	Northwest Wine Coalition	$936,846
37	National Renderers Association	$907,369
38	Welch Foods Inc.	$906,875
39	California Agricultural Export Council	$895,909
40	Organic Trade Association	$826,606
41	U.S. Dry Bean Council	$763,120
42	Intertribal Agriculture Council	$730,285
43	Brewers Association, Inc.	$708,575
44	U.S. Pecan Growers Council	$672,830
45	California Cherry Marketing and Research Board	$567,129
46	U.S. Apple Export Council	$551,688
47	New York Wine and Grape Foundation	$459,174
48	American Sheep Industry Association	$449,120
49	Ginseng Board of Wisconsin	$438,442
50	Distilled Spirits Council of the United States	$432,245
51	California Pear Advisory Board	$419,142
52	California Fresh Fruit Association	$403,905
53	The Popcorn Board	$363,161
54	Hop Growers of America	$361,223
55	California Strawberry Commission	$311,850
56	Synergistic Hawaii Agriculture Council	$309,138
57	American Seed Trade Association	$286,827
58	Florida Tomato Committee	$258,258
59	U.S. Hide, Skin and Leather Association	$255,329
60	Cherry Marketing Institute	$244,318
61	U.S. Highbush Blueberry Council	$205,251
62	American Sweet Potato Marketing Institute	$202,996
63	National Watermelon Promotion Board	$174,811
64	Mohair Council of America	$133,953
65	California Olive Committee	$109,788
		========
	Total	$174,600,000