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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
These are the Top 5 reasons people will buy from you during the pandemic– and the bottom 5 that don’t matter
Source: Morning Consult
This astounding chart shows how thoroughly coronavirus is devastating the restaurant business
Source: Open Table via Vox
Product-specific ads don’t sell very well right now. But here’s are 13 types that do.
Source: Morning Consult
Cameron Hughes Introduces New Wine Futures Project: de Négoce
Press Release April 21, 2020 NAPA, Calif., April 21, 2020 /PRNewswire/ — Cameron Hughes, co-founder of the eponymously named, e-commerce wine brand, has announced his new wine project, de Négoce [day-NA-go-SHAY]. The brand is modeled on the French “en primeur” system, widely used by well-regarded Bordeaux wineries. The name refers to the time-honored wine […]
Larson Family Winery, 2014 Sonoma Valley Estate Malbec
Outstanding varietal flavor with currants and pomegranate on the palate. Well-balanced with well-behaved tannins and oak singing in the background. $50 at the winery (takeout). -lp
28% of trade show budgets will likely shift to digital advertising because of pandemic
Source: IEEE GlobalSpec via Marketing Charts
Bryant Family Vineyards owners win dismissal of consultant’s compensation case
Bryant Family Vineyards has won their lawsuit in New York Federal District Court (Southern District of New York) to dismiss the compensation claim by former consultant Lauren Ridenhour. According to the judgment by United States District Judge Andrew L. Carter, Jr.: “The dispute stems from Defendants’ refusal to pay Plaintiff, their former employee, for her […]
Small wineries and businesses: Consumers will trust you more if you promote your size
Source: Morning Consult: “Brand Management in the COVID-19 Era”
These types of ads will make customers more likely to shop with you during the pandemic
Source: Morning Consult
Campo Veijo Brut Rosé Cava
Well-rounded with hints of strawberry. While on the sweeter side it isn’t overpowering or sickly sweet. Great for backyard sipping and relaxing on a sunny shelter-in-place day. $9.99 Sonoma Market. – reviewed by KP
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Legacy Family Vineyard, Howell Mtn AVA – Ultra-Premium Organic Cab & Zin, Winery Potential, 2 residences. 33 acres + water.For more information, please click here to contact Robyn Bentley... April 14th, 2021BentleyAd-042121For more information, please click ad to contact Robyn Bentley... April 11th, 2021Winery and Vineyard Real Estate Market Rockin’ & Rollin’ in Southern Mendocino County and Northern Sonoma CountySpecial to Wine Industry Insight By Todd Sheppard, www.TEAMSHEP.com Disclosure: The author is a real estate agent... October 21st, 2019NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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