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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
When wine grape oversupply hands you financial lemons, making lemonade comes in handy
Regardless of whether the wine market is flat, declining, or ready or a big downturn, the market situation is a sour one for wine grape growers: Are you ready for the cyclical downturn in the US wine market? U.S. wine consumption drops for first time in 25 years Oversupply of premium wine, slower sales growth […]
21 Generational differences between Boomers and Millennials that you MUST use when selling wine
Source: Silicon Valley Bank State of the Wine Industry Report 2019
Friends, family & product reviews vital for Millennial/GenZ purchase decisions.
Source: Morning Consult via eMarketer
Cecilia Beretta 2017 Valpolicella
From GenZ college senior (and daughter Katherine): “An abomination: Watery red liquid with all the charm of weak juice from a plastic lemon. Would not drink this if it was free.” $11.99, TJ’s, Napa. -kp
Pasqua Passionemento 2013, Indicazione Geographica Tipica, Veneto
Deep, rich velvety flavors of black cherry and pomegranate with superbly balanced tannins. 40% Merlot, 30% Corvina and 30% Croatina. Bella! $15.99, CalMart, Calistoga. -lp
The Parental Leave Boomlet in the U.S. Is Leaving Women Behind
Source: Bloomberg
Why Are Some D2C Brands Are Leveraging Their Traditional Channels?
More details at the Source: eMarketer
Boomers can’t die fast enough – and why that’s a good thing as wine continually misses with Millennials, GenX & Z
Source: Silicon Valley Bank State of the Wine Industry Report 2019
Cline Cellars 2016 Ancient Vines Mourvedre, Contra Costa County
This is an affordable haven to which I flee to after tasting the 50% of undrinkable supermarket dreck I have bought then have to pour down the drain Always rock solid dependable! Juicy cranberry/cherry/pomegranate with all of the tannin and oak to keep the crowd balanced. $14.49 Sonoma Safeway. -lp
Morgan 2017 Cotes du Crow’s Monterey red blend: a ghost wine
Grapes forgot to show up at the crushpad. There is no there, there. Sonoma Safeway, $16.19
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Real Estate
Legacy Family Vineyard, Howell Mtn AVA – Ultra-Premium Organic Cab & Zin, Winery Potential, 2 residences. 33 acres + water.For more information, please click here to contact Robyn Bentley... April 14th, 2021BentleyAd-042121For more information, please click ad to contact Robyn Bentley... April 11th, 2021Winery and Vineyard Real Estate Market Rockin’ & Rollin’ in Southern Mendocino County and Northern Sonoma CountySpecial to Wine Industry Insight By Todd Sheppard, www.TEAMSHEP.com Disclosure: The author is a real estate agent... October 21st, 2019NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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