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Home » Entries posted by Lewis Perdue (Page 132)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Credible media demands that paid content and financial ties be transparently and prominently disclosed

The same ethical standard demands that companies included in articles must include equal treatment for competing companies that are not advertisers and have no other financial or ownership ties with the publication. Without transparency, there is no credibility.

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Jacuzzi Family Vineyards 2017 Sonoma Coast Sangiovese – Very Italian in Style

Very Italian, medium-bodied with prominent cranberry notes and well-mannered tannins and faint hints of oak. $19.97 Safeway. -lp

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Online selling means building trust. Here are 5 ways to win that & 5 to lose it.

Source: eMarketer

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The U.S. / China trade war has been awesomely good for this Asian Tiger

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These are the most water stressed states in the U.S.

Source: Washington Post

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14 Hands 2016 Columbia Valley Red Blend “RunWild”

Well structured, dusty dark fruit, rhubarb and almond notes. Remarkable for a wine that’s just $7.19 at Safeway. It would be nice to find more Washington and Oregon wines down here in Sonoma. -lp

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Podcasters! For good results, you really need to keep an eye on what listeners say they want to hear

Source: Morning Consult

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These are the channels where marketers spend most of their “influencer” dollars

Source: eMarketer Roughly 80% of Pinterest users are women Source: Statista

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St Anne’s Crossing, 2016 Malbec Sonoma Valley Los Chamizal

Washed-out tired fruit akin to a bottle that had been opened the previous day and left to sit. Would not buy this on again. $38 at the tasting room. -LP

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Constellation silent about supposedly losing 19K gallons of “smoke-tainted” Mendo wine.

See also: related article. Dorothy Vassar spent 53 years growing wine grapes in the Redwood Valley area of Mendocino County, and loved working with some of the state’s well-known brands.   But her experience with Constellation Brands has been so traumatic that she’s throwing in the towel on her lifetime passion and selling her vineyard.   […]

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