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Home » Entries posted by Lewis Perdue (Page 165)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

The U.S. buys almost 1/3 of all European wine exports — #1 in the world

Source: Bloomberg

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Malibu Coast AVA Devastated By Woolsey Fire – Some structures saved by vines

By Lewis Perdue with extensive assistance from the Malibu Coast Vintners and Grape Grower’s Alliance   Vineyards and wineries in the Malibu Coast AVA have been heavily damaged or destroyed by the still-raging Woolsey fire in the coastal hills west of Los Angeles. Neglected by the California Wine Institute, and once demonized by Los Angeles […]

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Minibar Delivery’s on-demand wine types remain relatively constant for past 3 years

Chart: Minibar Delivery

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DTC seen as financial salvation for wineries, but revenue growth is erratic

Source: 2018 DTC survey by Silicon Valley Bank & Wine Business Monthly

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Yellow Tail’s $5 Mil “Tastes Like Happy” ad aimed at 2019 Super Bowl

According to Shanken Daily News: Yellow Tail is planning to spend $5 million on Superbowl 2019 ads. The brand’s — Yellowtail – Tastes Like Happy — “casting call”  solicits user-produced videos to be used in the effort. The rules can be found at this link.

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New chipped credit cards not curtailing fraud increases

Source: Gemini Advisory

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60% of Millennials are likely to buy private-label beverages

Source: eMarketer

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Wine ranks overwhelmingly #1 for Minibar Delivery’s on-demand revenues

Source: Minibar Delivery

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Subscription boxes are gaining favor online. Winc’s experience led to top-selling new wines.

Learn about Winc’s experience at source: eMarketer

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These DTC spoilers could drive your customers elsewhere

Source: eMarketer

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