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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
Churn, churn, churn: Wine clubs hemorrhage members (and their money) BIG-time every 2.5 years (on average)
Wineries work hard to develop their clubs which provide valuable DTC income, but … … With few exceptions, the life of a club member is about 2.5 years (give or take).
62% of Americans prefer beer & spirits. #1 reason? It’s too hard to find a wine that they like
#2 Reason: Unpopularity breeds aversion — It matters to share with friends. Source: Wine & Viticulture Journal Source: Gallup
#1 Terlato Top Ten wine carries the name of a political group which was oft-cited in the most recent Supreme Court battle.
Source: Shanken News Daily The current (and controversial) Federalist can be accessed here
Members of GenZ may turn out to be poor prospects for wine, beer & spirits marketers
Graphic by Wall Street Journal
At $20 million, Vinfolio (after 15 years of financial instability) moves into #12 position in wine tech funding series
NOTE: Given the wine industry’s general lack of financial transparency, the confirmed investments in this article are most likely lower than actual amounts. Wine Industry Insight sent a courtesy draft of this chart to the company and requested any corrections or comments. No response was received. Vinfolio was founded in 2003 by wine collector […]
Vinfolio Raises $5 Million and Launches Mobile App Under New Leadership
FROM THE March 21, 2018 NEWS RELEASE Vinfolio.com has announced a fresh injection of capital to support a shift in business model, a new leadership team, and the release of a new iOS mobile app. First founded in 2003, Vinfolio underwent a major turning point in 2016 when Don St. Pierre Jr. took over […]
Vermont leads nation in per capita craft breweries
Right-click map to view a much larger image. Source: Brewers Association via VinePair
Gen Z! That’s what you call the post-Millennial Generation now coming of legal drinking age
Right-click chart to view a larger image
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