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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
Most U.S. adults can’t distinguish fact from opinion in news articles
Source: Pew Research
Online ad server companies like Doubleclick plagued by “bad actors” — malware, scammers, fraudsters
Ad blockers make these ads invisible to nearly 40% of online visitors. Sites like Wine Industry Insight that manually codes its ads and serves them locally without tracking devices or any other personal data violations do not have these risks and issues. Source: eMarketer
Cause-Marketing wine company ONEHOPE Raises $33 Million with record number of investors
Cause-marketing wine sales company ONEHOPE has raised at least $33 million from at least 44 investors — most of them individuals. The amount raised puts them in the number 8 position in Wine Industry Insight’s wine venture funding series despite the fact that the most recent finding round amount has not been publicly disclosed. […]
Users hate sites/apps that track them. They will hate you too for using personal data to target ads
Source: eMarketer
Good recommendations could reduce wine club churn & increase direct sales. But overall, suggestions are so bad, only 7% click them. But those customers = 26% of revenues
NOTE: You can right-click all images to view a larger version. Left-click to go to data source. As arbitrary as they often seem, “35 percent of what consumers purchase on Amazon come from recommendations” — McKinsey The very small percentage of site visits (7%) that resulted in a click on a recommendation is testament to […]
Lot 18 funding: $44.5 million good enough for 6th place in winetech venture funding
Lot 18 has raised a total of $44.5 million, good enough for sixth place in wine-tech venture funding behind eSkye Solutions which is no longer an independent company. The un-redacted table is available to Wine Executive News Premium Subscribers. Premium Subscribers Log-In Here: CCBill premium subscribers, please click this link. Stripe premium subscribers, please click […]
Here are 4 bottom-line penalties that users will hit you with for not protecting their personal data.
The bottom-line punishments that users will hit you with for not protecting their personal data
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